Why is there’s no doctor ‘on camera’ or clinic name mentioned?
These Chiropractic Advertising TV Ads have been tested, re-tested and ‘tweaked’ again and again to produce just one thing … RESULTS. To maximize your results, you literally need to take yourself out of the picture. You simply don’t want to run the same self-serving, ‘image’ type ads that bore people to death! Besides, can you really afford to take the next 3-5 years to build-up your ‘name recognition’? Pure, unadulterated ‘lead-generation/direct
response’ ads are the key to everything.
There’s no doubt about it, to get the greatest number of new patient prospects calling, your TV
ad must absolutely be presented in a style that is more like an unsponsored, unbiased consumer awareness type message. More along the lines of a Public Service Announcement. I’ve tested it all folks. Actors on screen. Fancy graphics. Multiple screen changes. 30-minute chiropractic infomercials, etc. The simple fact is … these TV
ads attract a much greater RESPONSE than any ‘image’ type ad … PERIOD! In fact, this exact style of advertising has been used for nearly a century in other industries and it’s been statistically proven to pull up to a 5x greater RESPONSE and that what counts!
These TV ads are specifically designed to get people’s curiosity going and get them wondering what they’re missing out on? More specifically, what they’re NOT being told and ‘WHY’? These Chiropractic Advertising TV Ads are designed to do one thing and one thing only … to have interested people with a specific ‘condition’ [low back pain, headaches, Carpal Tunnel Syndrome, etc.] pick up the phone and call.